Tell us about the ad you have chosen. Spend some time describing the ad in detail. How does it objectify a male or female? Next briefly identify the intended audience. Go further than identifying young, white women. Use the example that I have provided you with for the writing assignment for the first essay. Discuss how and why that ad targets this audience. Use supporting details from the ad to support your claim
The ad I chose is that of a well known super model, scantily clad, posing in provocative positions while holding onto a massive double cheeseburger from Carl Jr.’s fast food restaurant. I feel this ad is very objectifying to women because of the outfit the model is wearing and the positions she puts herself in. The intended audience for the ad is obviously men between the ages of 18 and 40, due to the scantily clad model. I also believe the ad is intended for women between the ages of 15 and 35, because of the use of the model. Carl Jr.’s wants us (the consumer) to think that it’s ok to indulge in a massive sandwich that’s filled with saturated fat and contains thousands of calories. As an obese person and a certified personal trainer, who has struggled with weight my entire life, I find this ad to be very disturbing and degrading to those of us in the obese community. To see a super model promoting a fast food product; is not only a huge slap in the face, but it contradicts everything those in the weight management and fitness industries are trying to promote. In real life you would never see a super model eating such a sandwich and if they did, they may only eat a few bites of it. I would be interested to know if the models actually ate the bites that they took during the commercials. What I would like to see, but will never happen, is all fast food related ads removed from being aired on TV, similar to the way cigarette commercials were banned in the 90’s.
Hey like the direction your going with this. Glad you changed to white text couldn't read the black.
ReplyDeleteHi Junior,
ReplyDeleteI like many of the claims you bring up in this post such as the model eating the cheeseburger and what the cheeseburger actually contains. If you wanted to, you may even bring up the caloric intake of the cheeseburger or ingredients which can be found on Carl Jr.'s website. Another interesting claim to explore may be why you think Carl Jr.'s uses slim, beautiful women -- the ideal beauty? Why wouldn't they show a typical customer of Carl Jr.'s? Who is a typical customer of Carl Jr.'s? Also keep in mind that this "outfit" she is wearing isn't scantily clad. This is the "outfit" she was told to wear and it is a bikini. When we use the words "scantily clad" to refer to a women, we are placing blame in the women. It is the women's fault. Keep this in mind.
Ms. C
FYI: Consider changing the color of the font from black to white; it is difficult to read.