My Ad

Tell us about the ad you have chosen. Spend some time describing the ad in detail. How does it objectify a male or female? Next briefly identify the intended audience. Go further than identifying young, white women. Use the example that I have provided you with for the writing assignment for the first essay. Discuss how and why that ad targets this audience. Use supporting details from the ad to support your claim

The ad I chose is that of a well known super model, scantily clad, posing in provocative positions while holding onto a massive double cheeseburger from Carl Jr.’s fast food restaurant. I feel this ad is very objectifying to women because of the outfit the model is wearing and the positions she puts herself in. The intended audience for the ad is obviously men between the ages of 18 and 40, due to the scantily clad model. I also believe the ad is intended for women between the ages of 15 and 35, because of the use of the model. Carl Jr.’s wants us (the consumer) to think that it’s ok to indulge in a massive sandwich that’s filled with saturated fat and contains thousands of calories. As an obese person and a certified personal trainer, who has struggled with weight my entire life, I find this ad to be very disturbing and degrading to those of us in the obese community. To see a super model promoting a fast food product; is not only a huge slap in the face, but it contradicts everything those in the weight management and fitness industries are trying to promote. In real life you would never see a super model eating such a sandwich and if they did, they may only eat a few bites of it. I would be interested to know if the models actually ate the bites that they took during the commercials. What I would like to see, but will never happen, is all fast food related ads removed from being aired on TV, similar to the way cigarette commercials were banned in the 90’s.         

      

Writerly Biography

My name is Clarence Sanford, but I prefer to be called Jr. I’m in the second semester of my freshman year of college at MWSU. I’m a Non-Traditional student, who is able to pursue a degree in a field that I feel is going to be rewarding and satisfying, which is very important to me. I come from the Liberty area, where I grew up and I currently reside. After losing what I thought was going to be my career job, in March of 2010; my wife and I felt it was important for me to return to school and get my education, in a field that I have interest in. I also come from a family that has obesity issues and that’s another reason why I’m choosing to pursue a degree in Health and Exercise Science. I want to be able to teach and help my family on how to deal with this deadly disorder and find a way to conquer it.
My reading and writing experiences were null and void until last semester, when I started my college career. During that semester I took English 100, where I was encouraged to explore my reading and writing skills. By the end of the semester, I discovered my passion for writing and I developed an interest in reading. From the lessons I learned last semester, I decided to continue blogging for personal reasons about my Lifelong Battle with Obesity. Which I plan to use the material for a book I plan to write some day.

As far as myself as a reader and writer, that my classmates and you need to know is; I’m always true or honest with what I write. I feel that I’m a pretty average reader. However, I’m not afraid to speak my mind or voice my opinions. I do respect those that have different views than I what I have. I would say my one weakness is reading; it seems that I can find something that needs to be done around the house, before sitting down with a book.
I’m excited about this semester, after last semester. I hope my writing skills improve because that will only make my process of writing my book that much easier. Some of the topics this semester are interesting, and I’m looking forward to it.